It goes without saying that certain marketing campaigns will be able to stand out more than others. For example, why is it that so many people decide to go with car wraps as opposed to other forms of advertising that might be viewed as more modern? Perhaps there's simply a level of reliance associated with them or maybe they're able to actually appeal to more people. Regardless, it seems like L&P's latest ad campaign has the potential to become yet another memorable effort made in marketing.
PSKF posted an article about L&P, a soft drink maker that put together a marketing campaign within New Zealand. Basically, this was done with tangible results put into place. In essence, if individuals passed by a particular advertising wall, they would be able to actually take detachable towels and flip-flops at no charge. It's clear that this is a unique take on advertising in general but I am of the opinion that it is a take that should be taken into account more than it has.
Sometimes, in order to appeal to the masses, you have to be able to earn trust and what better way to do that than to offer freebies? They do not even have to be anything that's tremendously expensive, either, as this campaign showed. Admittedly, while flip-flops and towels are not exactly the costliest items out there, the idea that L&P incorporated them shows a sense of generosity. It also displays the need to not only appeal to certain audiences but make certain that they become consumers in the future.
As those who are in the realm of car wraps can tell you, the act of appealing to the masses is easier said than done. This isn't to say that the actual work is bad but the truth of the matter is that certain colors and designs are able to easily appeal to some groups as opposed to others. Fortunately, this particular campaign put together by L&P shows that the company is willing to appeal to everyone. It's a bold move to make and authorities the likes of JMR Graphics will say the same.
It's clear that while New Zealand may be moving away from summer, the efforts made in the field of marketing can only become more unique. This is especially the case when looking at L&P and the way that it was able to appeal to a wider audience. Freebies cannot hurt; if anything, they can only help to boost a company in the eyes of the public. With this in mind, it would not surprise me if this particular campaign was able to bolster the reputation of L&P with long-standing results.
PSKF posted an article about L&P, a soft drink maker that put together a marketing campaign within New Zealand. Basically, this was done with tangible results put into place. In essence, if individuals passed by a particular advertising wall, they would be able to actually take detachable towels and flip-flops at no charge. It's clear that this is a unique take on advertising in general but I am of the opinion that it is a take that should be taken into account more than it has.
Sometimes, in order to appeal to the masses, you have to be able to earn trust and what better way to do that than to offer freebies? They do not even have to be anything that's tremendously expensive, either, as this campaign showed. Admittedly, while flip-flops and towels are not exactly the costliest items out there, the idea that L&P incorporated them shows a sense of generosity. It also displays the need to not only appeal to certain audiences but make certain that they become consumers in the future.
As those who are in the realm of car wraps can tell you, the act of appealing to the masses is easier said than done. This isn't to say that the actual work is bad but the truth of the matter is that certain colors and designs are able to easily appeal to some groups as opposed to others. Fortunately, this particular campaign put together by L&P shows that the company is willing to appeal to everyone. It's a bold move to make and authorities the likes of JMR Graphics will say the same.
It's clear that while New Zealand may be moving away from summer, the efforts made in the field of marketing can only become more unique. This is especially the case when looking at L&P and the way that it was able to appeal to a wider audience. Freebies cannot hurt; if anything, they can only help to boost a company in the eyes of the public. With this in mind, it would not surprise me if this particular campaign was able to bolster the reputation of L&P with long-standing results.
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For further information about car wraps and their benefits, take a moment to visit JMR Graphics
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