If you're filming a corporate video, then I might be right in assuming that you're working with non-professional talent in front of the camera - mangers, staff, stakeholders etc While these authentic testimonials are key to a natural corporate video, they can bring untold issues in their delivery.
In this article we'll look at a few key things to remember when you're conducting an interview that can help your production run more smoothly...
The first rule is to make your subject comfortable in your presence, whether they are a celebrity or a business representative, the interview will not run smoothly if the subject can not relate to you. Talk to your subject beforehand and develop a rapport. Be interested in what they have to say and get them motivated about talking to you.
If the subject remains nervous, despite all your easing-in methods they still might fidget. If they have fidgety hands then it's usually a good idea to frame a tighter shot on them rather than attempting to repress their urges. Do everything you can to avoid this nervousness though, a casual conversation or run-throughs before the interview starts can make all the difference.
Additionally, allow your subject to have a degree of choice when choosing where to sit. While you may have the perfect composition in mind, remember that many interviewees may want to be in certain rooms or away from audiences and colleagues. Work with them to find a comfortable location and then work your composition around that. Forcing your subject to endure the scrutiny of their colleagues while talking is a sure fire way to stress them out.
Once your subject is completely at ease and your shot is well arranged, a good use of light and minimal makeup will vastly improve the shot, a shiny and dimly lit subject would be a terrible result to the hard work throughout your interview. This is vital, particularly if you're going in for a closeup where every little facial detail is on show.
Lastly, stress the nature of video production, especially the editing. Informing your subject that they can have multiple takes and can take their time when delivering a response can do wonders for their stress. A lot of nerves in front of the camera stems from a lack of understanding about the production process - many subjects believing it all has to be in one take and word perfect.
In this article we'll look at a few key things to remember when you're conducting an interview that can help your production run more smoothly...
The first rule is to make your subject comfortable in your presence, whether they are a celebrity or a business representative, the interview will not run smoothly if the subject can not relate to you. Talk to your subject beforehand and develop a rapport. Be interested in what they have to say and get them motivated about talking to you.
If the subject remains nervous, despite all your easing-in methods they still might fidget. If they have fidgety hands then it's usually a good idea to frame a tighter shot on them rather than attempting to repress their urges. Do everything you can to avoid this nervousness though, a casual conversation or run-throughs before the interview starts can make all the difference.
Additionally, allow your subject to have a degree of choice when choosing where to sit. While you may have the perfect composition in mind, remember that many interviewees may want to be in certain rooms or away from audiences and colleagues. Work with them to find a comfortable location and then work your composition around that. Forcing your subject to endure the scrutiny of their colleagues while talking is a sure fire way to stress them out.
Once your subject is completely at ease and your shot is well arranged, a good use of light and minimal makeup will vastly improve the shot, a shiny and dimly lit subject would be a terrible result to the hard work throughout your interview. This is vital, particularly if you're going in for a closeup where every little facial detail is on show.
Lastly, stress the nature of video production, especially the editing. Informing your subject that they can have multiple takes and can take their time when delivering a response can do wonders for their stress. A lot of nerves in front of the camera stems from a lack of understanding about the production process - many subjects believing it all has to be in one take and word perfect.
About the Author:
Watch our corporate videos that effectively demonstrate interview techniques,Masters in Public Policy, and Masters in International Relations.
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