While graphic designers are still in high demand, anyone with a basic understanding of Photoshop can construct a graphic to market their website effectively. This article will act as a quick guide illustrating the top five trending Photoshop features used in marketing today. 1. The folders and layers - Photoshop is easy if you know what you're doing, and the folders and layers are the core of the program. This is a basic feature that has been present since the Photoshop software was first developed helping you organize your files. The folders and layers facility is designed in a hierarchy style with folders parenting the layers; however folders can also parent folders, it all depends on how you prefer your files to be organized.
2. The subtle shadows - For years the drop shadow was very popular, but it has become antiquated with subtle shadows now trending in the graphics world. This is a very simple design presenting a flat drop shadow caused by duplicating your layer and moving it to where you would like your shadow to be. Don't be afraid to experiment with colors and density adding some creativity to the design.
There are many ways to design an info-graphic using Photoshop and there are actually templates that you can use to copy-paste information to and upload to your website.
Another popular marketing use of Photoshop is memes. Wikipedia has an interesting article about memes, but a "meme" is really nothing more than a popular picture (like that of Master Yoda) with a funny quote typed on to it. Aside from memes and info-graphics, Photoshop is also being used to create images that are made for the sole purpose of going viral. It could be an amazing BEFORE and AFTER picture of a model going through a total makeover.
All these popular uses of Photoshop are meant to capture the attention of billions of Internet users worldwide. It's no secret that as we have moved into the digital age, people's attention spans have also shortened by a mile, making it necessary to convey information in easily digestible form. Also, since people are using Facebook and Twitter, it's also become critical for business to create content that is worthy of going viral. If you haven't found any use for your copy of Photoshop, you can take our hint and create an info-graphic or meme.
Photoshop opens the door for endless possibilities. Learning how to use Photoshop allows you to convey ideas with images, which can be a lot more efficient than writing about the ideas and concepts you want to share with your audience. A Photoshopped image of a product can for instance convey the idea that the product is unique, valuable and desirable. Learning how to use Photoshop is a great investment of your time. You will be able to create quality content for your online marketing campaign and reach out to your audience thanks to visual messages. These are only a few of the possible uses of Photoshop.
2. The subtle shadows - For years the drop shadow was very popular, but it has become antiquated with subtle shadows now trending in the graphics world. This is a very simple design presenting a flat drop shadow caused by duplicating your layer and moving it to where you would like your shadow to be. Don't be afraid to experiment with colors and density adding some creativity to the design.
There are many ways to design an info-graphic using Photoshop and there are actually templates that you can use to copy-paste information to and upload to your website.
Another popular marketing use of Photoshop is memes. Wikipedia has an interesting article about memes, but a "meme" is really nothing more than a popular picture (like that of Master Yoda) with a funny quote typed on to it. Aside from memes and info-graphics, Photoshop is also being used to create images that are made for the sole purpose of going viral. It could be an amazing BEFORE and AFTER picture of a model going through a total makeover.
All these popular uses of Photoshop are meant to capture the attention of billions of Internet users worldwide. It's no secret that as we have moved into the digital age, people's attention spans have also shortened by a mile, making it necessary to convey information in easily digestible form. Also, since people are using Facebook and Twitter, it's also become critical for business to create content that is worthy of going viral. If you haven't found any use for your copy of Photoshop, you can take our hint and create an info-graphic or meme.
Photoshop opens the door for endless possibilities. Learning how to use Photoshop allows you to convey ideas with images, which can be a lot more efficient than writing about the ideas and concepts you want to share with your audience. A Photoshopped image of a product can for instance convey the idea that the product is unique, valuable and desirable. Learning how to use Photoshop is a great investment of your time. You will be able to create quality content for your online marketing campaign and reach out to your audience thanks to visual messages. These are only a few of the possible uses of Photoshop.
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