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mardi 20 janvier 2015

How Podcasts Can Bring Traffic To Your Site

By Musa Mustafa


Bringing more traffic to your site can be challenging. A lot of people do not realize that a quality Podcast can significantly boost their traffic if they do everything right. Here is how you can drive more traffic to your site thanks to Podcasts.



Start by asking yourself what kind of Podcast your audience would be interested in and find a way to make your content stand out. Some people assume that a Podcast about their area of expertise will automatically become a hit and drive traffic to their site. The truth is that there are countless Podcasts already available and you will not be able to stand out from other Podcasts if you do not bring something unique to the table. A unique style, brand of humor or an original approach to your topic will make people want to listen to your content.

Establish a routine for when you plan on uploading your podcast. Most people like to create a podcast and upload new clips once a week. This gives you more than enough time to brainstorm and record your podcast on a regular basis, yet at the same time you should not feel overwhelmed.

Allow people the option to view your old podcasts so that they can refer back to your old content as well. If you consistently market it will be easy for you to generate a great deal of traffic over a short period of time. Just make sure that your podcast is interesting and even engaging with your audience.

If there is one thing people buy into it is anticipation. When people eagerly await to hear something new they will want to return. This is why people like watching certain television shows, because of the anticipation of what will transpire. Apply the same concept to your podcasts. Tease your audience by letting them know you will reveal something new each week. This is a brilliant way to help reel in new followers, and to keep a consistent audience that will provide you with traffic.

A website that does not get a lot of traffic will not stay around forever. However, traditional methods of driving traffic to your site do not always work. Podcasts is an original and efficient way of boosting your traffic if you can provide listeners with quality content and keep them engaged.




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