The Facebook advertising platform is a great way to get the word out about a good or service that you are currently offering. One of the great benefits of the advertising program is that one can target a very specific demographic group who is most likely to buy one's particular product. On can even use Facebook paid ads to target specific interests.
It should not be lost on anyone how powerful a feature interest targeting is. A generic Facebook ad sent to a demographic interest group is somewhat targeted, but not much more than a general commercial ad to a certain type of television show. At the end of the day, many of those people might never be interested in your product. However, if you are trying to sell Denver Broncos teeshirts, you can literally target only those people who have "liked" the Denver Broncos or one of its popular players. This can have a very powerful effect in your ability to get high conversions for your offer.
The Facebook custom audiences feature is probably the best way of targeting interests on Facebook. This allows you to target specific customers individually with your ad. You can get these customer lists using any number of paid or free Facebook user ID scrapers. The power in this is through combining criterion to create a more specific profile.
For example, you could do a Facebook graph search for people who like the Denver Broncos and like teeshirts, an even more specific targeted group. Facebook will then return a list of names that you can scrape with the scraper. This could allow you to get an even greater percentage of real buyers to your offer.
Using Facebook paid ads to target specific interests can be a very powerful way of marketing your particular good or service. If you are serious about taking your internet marketing to the next level, consider using Facebook targeted ads on custom audiences.
It should not be lost on anyone how powerful a feature interest targeting is. A generic Facebook ad sent to a demographic interest group is somewhat targeted, but not much more than a general commercial ad to a certain type of television show. At the end of the day, many of those people might never be interested in your product. However, if you are trying to sell Denver Broncos teeshirts, you can literally target only those people who have "liked" the Denver Broncos or one of its popular players. This can have a very powerful effect in your ability to get high conversions for your offer.
The Facebook custom audiences feature is probably the best way of targeting interests on Facebook. This allows you to target specific customers individually with your ad. You can get these customer lists using any number of paid or free Facebook user ID scrapers. The power in this is through combining criterion to create a more specific profile.
For example, you could do a Facebook graph search for people who like the Denver Broncos and like teeshirts, an even more specific targeted group. Facebook will then return a list of names that you can scrape with the scraper. This could allow you to get an even greater percentage of real buyers to your offer.
Using Facebook paid ads to target specific interests can be a very powerful way of marketing your particular good or service. If you are serious about taking your internet marketing to the next level, consider using Facebook targeted ads on custom audiences.
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