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dimanche 20 avril 2014

Factors To Consider When Marketing Pin Back Buttons

By Essie Osborn


Marketing is not an easy task especially if one do not know how to go about it. There are certain factors which need to be considered in order for the marketing to be successful. This article looks at some of the factors to be considered when marketing pin back buttons.

The first important issue to look at is in regard to the proper identification of potential buyers. One needs to clearly know and understand the potential buyers to target with the marketing. Therefore as a marketer, you need to identify these individuals and try to interact with them to understand their needs and their expectations.

It is not just enough to identify them, but it is also necessary to know their needs and expectations regarding the product you are marketing. These will therefore enable you to market the item in a manner that it appear to be able to provide solutions to the needs of these potential buyers and also in a manner that it meets their expectations.

As a marketer you need to come up with a budget which you will use for the marketing. Marketing may be very expensive if not well planned and adequately budgeted for. One needs to consider the amount of resources available before even coming up with the budget. It is not a good idea to set aside a huge amount of resources to be spent in the marketing.

The other factor to consider is the place where one is situated. When you are setting out to go and market a product to enable more people to buy it, it is important that you ensure that the place where people can access the product is one which is suitable. The suitability of the place will depend on certain factors such as the accessibility, security and availability of the market. A place which is secure is considered to be suitable as opposed to a place which is insecure.

The other important issue therefore to be looked at is the suitability of the location of the premise. You must ensure that the premise is located in an area which will also help in promoting the product. When deciding on the place to locate the premise, you must look at a place which is having good security in place.

The prices are an important factor in influencing people to buy a particular product from the market. Therefore you must also ensure that the prices fixed are very appropriate and suitable for the buyers. Before fixing your prices, it is important that you compare the various prices as fixed by your other competitors dealing on similar products.

The other issue is in regard to the selling price. Selling price plays an important role in luring people to buy a particular item. Most people normally like buying items which are sold at a reasonable price. It is therefore important that you consider selling the items at a price which is reasonable in order to enable more people to be able to buy the items. Therefore, what you need to do is to identify the market price of the item then relatively lower the prices you fix as your selling price. This will lure more people to buying the items you are marketing hence you will be able to increase the number of sales you are making.




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