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samedi 6 septembre 2014

Does Racism In Sports Media Still Exist

By Mattie MacDonald


Racism by definition is simply the act of discrimination in terms of the race of an individual. In other words, it is looking down on people based on their race, may it be their ethnical background or the colour of their skin. Racism in sports media has over the recent past been a controversial issue that has raised eyebrows.

In most cases, the main aim of media is bringing people from all corners of life together. This is due to the fact that through the televisions, radio and even newspapers, humanity can be able to relate to the same happenings in the world and express their views and learn on how other people think. Nevertheless, this world is full of racist and in sport; this becomes a platform where hate is very pronounced.

One cannot keep up with the changing technology. Through the internet, people from all over the world can be connected just as a small village. Here, among other things, sport is usually a big topic that almost everyone participates in. Discrimination due to race is on the high as certain players, because they belong to a different race, are scorned and insulted. This may ruin someone emotionally and the very weak may end up quitting the game permanently.

During the big games, players from different countries are engaged to participate. There are other times when language becomes a barrier as the players are of a different language and are not equipped with translators to commentate on these games for them. This has been an issue for only certain languages which draws back the problem to discrimination.

An issue arises in the case of how black players are covered during games. When a close investigation is done, one comes to the conclusion that most of the reporters are white. This affects the way reporting is done as some express their view saying that black players are just natural players that do not have to work as hard to make it to the big games which is a bad comment that may stir up negative feelings among people.

On a more positive note, this issue in the sports sector is going on the low. Comparison cannot be made like in the early years where even people went as far as killing their team members due to hate. The media has made steps to come up with ways and means to see to it that the use of hateful language is kept on the low and peace in maintained.

Media is also responsible for breaking down stars that are so loved in the society just because of their ethnicity. They blow their weakness beyond proportion, expose their personal lives and majorly ruin their careers. Come to look at it, everybody does wrong at one time and it is not good to take situations to greater heights just with the aim of tarnishing the name of an individual.

Racism runs very deep in sport media. In a bid to solve the issue of negative ethnicity, it is a wise step to balance the media crew in terms of race. This avoids domination of a particular race which triggers hate. When they are all balanced, it will be much harder for them to put across negative statements about others.




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