Work it, refine it, examine it and do it again. That's how it is
with our personal blogs, squeeze pages, and marketing websites. We're
constantly tweaking them for a better response. Really, when it comes
right down to it, there are seven questions that your site must answer
to make it more profitable.
Your websites are the hub of your online activity. They're usually one of the biggest money makers for online marketers. So if your site is less than profitable or worse yet, making no money, you could end up in financial trouble. But that doesn't have to be the case if your site(s) answer the following seven questions.
Before getting to the questions keep in mind that you have to view your site through the eyes of those landing on it. So it's vital to ask yourself these seven questions when viewing your site(s). And if, after an honest examination you see some glaring inadequacies, adjust matters accordingly. Now let's get to the questions.
"Why Should I Spend Time on This Site?"
Think about this. You have mere seconds to grab someone's attention. Then, once you've got their attention, you have to keep it. So what does your site do to grab and keep the short attention span of online viewers?
You know how it is. People normally have several windows open on their browser and are quite distracted. All it takes is one click and off they go, forgetting they ever saw your site. What can you do to keep them there?
There are three things you can do to grab and hold their attention:
As for the first point, people base their purchases on emotion and defend their decision with logic. If your headline has powerful emotional appeal, you'll capture the attention of those who'll act on your offer.
With the second point in mind think about this. If a visitor to your site gets confused, likely that visitor will quickly exit your site. Too many words in your heading can have that affect. Once again, think about your own experience. Isn't it confusing if there's too much said or too many choices? So keep your headline simple and to the point.
The third point makes perfect sense. The first thing your prospect cares about is, 'what's in it for me?' The benefits of your offer must jump out! That's especially true at first glance. Make that happen and you'll grab and retain their attention.
"Do You Have What I'm looking for?"
When people land on your page they'll read your headline, then quickly scan your page. They'll scan your subheadings and perhaps your bullet points. If the info during the quick scan looks tantalizing, they'll proceed to the next step. We'll get to that in a moment.
Suffice it to say that you need to have subheadings that tell the whole story. The subheadings should complement your main headline. Bullet points should ooze with 'what's in it for me' benefits. You want your prospect to take the next step in the process. If your headline, subheadings, and bullet points all complement each other, your prospect will take the next step.
"Can You Give Me What I Need?"
When people visit a sales page or info site they're looking for something to fill a need. They might have a problem or dilemma to solve and are looking for a solution. That's why they've come to your site.
Know that you have to deliver quickly or they'll leave almost as soon as they arrived. Your headline and subheadings should have already told them that you can give them what they need, but it's vital that the first few paragraphs of your copy validate it. At this point you must deliver what they need or prove that you can deliver what they need.
Do that and your prospects will quickly become long-term customers who come to know and trust you, as well as depend on you.
At this point you'll want to closely examine your site and see if it means the criteria just pointed out. Put yourself in the shoes of your prospect as you scan the site. Would you proceed? If not, rework the weak areas of your site.
"What's this going to Cost Me?"
That's a very valid concern on the part of a prospect. Likely, the reason he or she has landed on your site is to seek additional income or ways to produce it. Be upfront about the cost. Let them know exactly what it is.
Make sure that the price you're asking is realistic. Give them the value they're looking for, otherwise they'll go somewhere else.
Finally, make it easy for them to find the cost of the product. Locate it prominently at the bottom of your page. Many people are immediately curious about the cost and will quickly navigate to the bottom of the page to find it.
"How Do I Order?"
When your prospect feels that your offer is right, he or she will take the next step. Logically, that step is to order your product. How easy is the process? Have you tried it? How was your experience? It should take no more than three clicks to finish the order process. Any more than that and it's time to make some adjustments.
Now here's another thing. Is your order button clearly out in the open or is it hidden? Don't hide your order button in the text of your sales copy. Bring it out in the open so that it's obvious. This is your call to action! You want the sale. If you don't have a button, use a huge font that spells out the call to action.
"What Kind of Support Do You Offer?"
When someone purchases your product they may eventually have a situation arise that calls for support. By providing good support to your customers you pave the way for more sales in the future.
How does your site add up in this area? Do you offer good support to your customers? Good customer service doesn't take long to perform. Normally, you won't get a lot of support requests. But when your customers need it, have a support network in place.
Support can be as simple as providing an email address or a phone number. When your customers request it, put their minds at ease by providing them with excellent support. When you do that, you'll end up with customers for life.
"Do You Offer a Refund?"
Whether or not to offer a refund has been debated in Internet marketing circles. Offering a refund to your customers is a good idea. Why? For one thing it makes you look good. Secondly, a clear and strong refund policy increases sales. But again, this is something still up for debate.
It's true that a small percentage of people out there will buy, download, and ask for an immediate refund. But the percentage is so small that you really shouldn't worry about it. Making a refund available upon demand is a good idea.
Make sure your refund policy is clear. For example, you could add: "No Questions Asked" or "365 days." A strong and clear policy will get you more sales and put your customers at ease.
Examine Your Site and Refine if Necessary
People go to your site for one reason. They are in need of something. As hard as this is to believe, they're not there for your product or offer. I know, hard to believe. But they go to your site in order to solve a dilemma, or to answer their questions.
Take a thorough look at your site. Does it answer all seven questions? While our site may not answer all the questions, it should answer most of them. Better yet though, if your site answers all those questions, you stand to enjoy a constant flow of traffic and profits.
Your websites are the hub of your online activity. They're usually one of the biggest money makers for online marketers. So if your site is less than profitable or worse yet, making no money, you could end up in financial trouble. But that doesn't have to be the case if your site(s) answer the following seven questions.
Before getting to the questions keep in mind that you have to view your site through the eyes of those landing on it. So it's vital to ask yourself these seven questions when viewing your site(s). And if, after an honest examination you see some glaring inadequacies, adjust matters accordingly. Now let's get to the questions.
"Why Should I Spend Time on This Site?"
Think about this. You have mere seconds to grab someone's attention. Then, once you've got their attention, you have to keep it. So what does your site do to grab and keep the short attention span of online viewers?
You know how it is. People normally have several windows open on their browser and are quite distracted. All it takes is one click and off they go, forgetting they ever saw your site. What can you do to keep them there?
There are three things you can do to grab and hold their attention:
- Use a headline with an emotional pull
- Create headlines with five words or less
- Write a headline that conveys your top benefit
As for the first point, people base their purchases on emotion and defend their decision with logic. If your headline has powerful emotional appeal, you'll capture the attention of those who'll act on your offer.
With the second point in mind think about this. If a visitor to your site gets confused, likely that visitor will quickly exit your site. Too many words in your heading can have that affect. Once again, think about your own experience. Isn't it confusing if there's too much said or too many choices? So keep your headline simple and to the point.
The third point makes perfect sense. The first thing your prospect cares about is, 'what's in it for me?' The benefits of your offer must jump out! That's especially true at first glance. Make that happen and you'll grab and retain their attention.
"Do You Have What I'm looking for?"
When people land on your page they'll read your headline, then quickly scan your page. They'll scan your subheadings and perhaps your bullet points. If the info during the quick scan looks tantalizing, they'll proceed to the next step. We'll get to that in a moment.
Suffice it to say that you need to have subheadings that tell the whole story. The subheadings should complement your main headline. Bullet points should ooze with 'what's in it for me' benefits. You want your prospect to take the next step in the process. If your headline, subheadings, and bullet points all complement each other, your prospect will take the next step.
"Can You Give Me What I Need?"
When people visit a sales page or info site they're looking for something to fill a need. They might have a problem or dilemma to solve and are looking for a solution. That's why they've come to your site.
Know that you have to deliver quickly or they'll leave almost as soon as they arrived. Your headline and subheadings should have already told them that you can give them what they need, but it's vital that the first few paragraphs of your copy validate it. At this point you must deliver what they need or prove that you can deliver what they need.
Do that and your prospects will quickly become long-term customers who come to know and trust you, as well as depend on you.
At this point you'll want to closely examine your site and see if it means the criteria just pointed out. Put yourself in the shoes of your prospect as you scan the site. Would you proceed? If not, rework the weak areas of your site.
"What's this going to Cost Me?"
That's a very valid concern on the part of a prospect. Likely, the reason he or she has landed on your site is to seek additional income or ways to produce it. Be upfront about the cost. Let them know exactly what it is.
Make sure that the price you're asking is realistic. Give them the value they're looking for, otherwise they'll go somewhere else.
Finally, make it easy for them to find the cost of the product. Locate it prominently at the bottom of your page. Many people are immediately curious about the cost and will quickly navigate to the bottom of the page to find it.
"How Do I Order?"
When your prospect feels that your offer is right, he or she will take the next step. Logically, that step is to order your product. How easy is the process? Have you tried it? How was your experience? It should take no more than three clicks to finish the order process. Any more than that and it's time to make some adjustments.
Now here's another thing. Is your order button clearly out in the open or is it hidden? Don't hide your order button in the text of your sales copy. Bring it out in the open so that it's obvious. This is your call to action! You want the sale. If you don't have a button, use a huge font that spells out the call to action.
"What Kind of Support Do You Offer?"
When someone purchases your product they may eventually have a situation arise that calls for support. By providing good support to your customers you pave the way for more sales in the future.
How does your site add up in this area? Do you offer good support to your customers? Good customer service doesn't take long to perform. Normally, you won't get a lot of support requests. But when your customers need it, have a support network in place.
Support can be as simple as providing an email address or a phone number. When your customers request it, put their minds at ease by providing them with excellent support. When you do that, you'll end up with customers for life.
"Do You Offer a Refund?"
Whether or not to offer a refund has been debated in Internet marketing circles. Offering a refund to your customers is a good idea. Why? For one thing it makes you look good. Secondly, a clear and strong refund policy increases sales. But again, this is something still up for debate.
It's true that a small percentage of people out there will buy, download, and ask for an immediate refund. But the percentage is so small that you really shouldn't worry about it. Making a refund available upon demand is a good idea.
Make sure your refund policy is clear. For example, you could add: "No Questions Asked" or "365 days." A strong and clear policy will get you more sales and put your customers at ease.
Examine Your Site and Refine if Necessary
People go to your site for one reason. They are in need of something. As hard as this is to believe, they're not there for your product or offer. I know, hard to believe. But they go to your site in order to solve a dilemma, or to answer their questions.
Take a thorough look at your site. Does it answer all seven questions? While our site may not answer all the questions, it should answer most of them. Better yet though, if your site answers all those questions, you stand to enjoy a constant flow of traffic and profits.
Michael Johnston joined his first network marketing company in
the year 2000. Then, in 2007 he expanded his focus to include Internet
Marketing. In exploring the vast potential of these marketing models, he
was hooked from day one.
His passion is to share valuable marketing gems that will assist you in your endeavor to build a prosperous, long lasting home-based business. He also provides information that will greatly aid you in your self-development and relationship marketing skills.
Winning is the name of the game and Mike wants you to be a winner in every aspect of life. When you develop excellent leadership and marketing skills, a successful and prosperous business follows. It's a winning formula for all of us.
His passion is to share valuable marketing gems that will assist you in your endeavor to build a prosperous, long lasting home-based business. He also provides information that will greatly aid you in your self-development and relationship marketing skills.
Winning is the name of the game and Mike wants you to be a winner in every aspect of life. When you develop excellent leadership and marketing skills, a successful and prosperous business follows. It's a winning formula for all of us.
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