Marketing was seldom such an arduous task. With limited TV
channels, and a handful of newspapers and magazines, reaching consumers
was a stress-free process. However, as time passed by, we witnessed a
boom in the number of TV channels, and development of astounding number
of websites, which eventually triggered a race among marketers to find
ways that could help them promote their products and services in the
marketplace.
We are living in a digital era, where technology is evolving with great speed. And, the rapid advancements of technologies has made marketing trickier than ever before. Earlier, simply communicating with consumers about the benefits that a product delivered was enough. But, now it has become imperative for marketers to provide spellbinding experiences that retain consumers.
In today's marketing arena, there's so much going on that almost each and every business or organization is struggling to cope up with the pressure to be "progressive" and to "retain" their position. Internet Marketing is the most viable way to maximize your reach to the targeted audience, when you have the right grasp of the subject.
Internet Marketing and its Strategies
Internet Marketing, also referred to as Online Advertising, is the process of promoting products and services over the Internet. It includes a set of powerful tools and methodologies such as search engines, paid advertising, e-publishing, to name a few.
Although there are several ways to carry out Internet marketing, but the two most basic and immersive strategies of Internet marketing are categorized as - Inorganic and Organic. Inorganic technique is often called as Pay Per Click (PPC) and helps give preferential ranking to your web page on search engines through paid activities. Organic technique, often called as Search Engine Optimization (SEO), on the other hand, utilizes non-paid activities to drive traffic towards a website.
Let's have a more detailed view about the two basic strategies of Internet marketing.
The Two Basic Strategies of Internet Marketing
Pay Per Click (PPC)
PPC is a form of Internet advertising model that helps divert traffic to the advertisers' web pages by acquiring ads on the search engines. In simple words, it is a strategy wherein the advertiser only pays the publisher (or let's say, a website owner) when someone clicks on their advertisement. It's an easy way to purchase visits to your website, rather than struggling to achieve those visits via organic search. What's more? In order to get success, advertisers usually bid on keywords that are relatable to the target market.
The more the advertisers bid; higher are the chances of their advertisements appearing on the top search engine listing. There are several PPC providers like Google Ad Words, Yahoo, and many others.
Search Engine Optimization (SEO)
SEO is the process that helps in enhancing a website's visibility by getting traffic from the organic, free or natural listings on search engines. The higher a web page ranks in the search results and the more a website appears on the search list, higher are the chances of that website receiving more traffic.
This technique involves careful integration of relevant keywords and other search engine friendly elements into a website. SEO is categorized into two parts: On-page optimization and Off-page optimization.
On-page optimization, in general, refers to the efforts that you put for the site like adding textual content, images, Meta tags, sitemap, removing broken links, and so on. This optimization technique is done only once in a website, or for that matter periodically, depending how optimization-conscious a company is.
Off-page optimization, on the other hand, refers to working offsite. Unlike on-page optimization, this technique is a regular process that involves link-building services, creation and submissions in the form of - directory, article, blogs, press release etc.
We are living in a digital era, where technology is evolving with great speed. And, the rapid advancements of technologies has made marketing trickier than ever before. Earlier, simply communicating with consumers about the benefits that a product delivered was enough. But, now it has become imperative for marketers to provide spellbinding experiences that retain consumers.
In today's marketing arena, there's so much going on that almost each and every business or organization is struggling to cope up with the pressure to be "progressive" and to "retain" their position. Internet Marketing is the most viable way to maximize your reach to the targeted audience, when you have the right grasp of the subject.
Internet Marketing and its Strategies
Internet Marketing, also referred to as Online Advertising, is the process of promoting products and services over the Internet. It includes a set of powerful tools and methodologies such as search engines, paid advertising, e-publishing, to name a few.
Although there are several ways to carry out Internet marketing, but the two most basic and immersive strategies of Internet marketing are categorized as - Inorganic and Organic. Inorganic technique is often called as Pay Per Click (PPC) and helps give preferential ranking to your web page on search engines through paid activities. Organic technique, often called as Search Engine Optimization (SEO), on the other hand, utilizes non-paid activities to drive traffic towards a website.
Let's have a more detailed view about the two basic strategies of Internet marketing.
The Two Basic Strategies of Internet Marketing
Pay Per Click (PPC)
PPC is a form of Internet advertising model that helps divert traffic to the advertisers' web pages by acquiring ads on the search engines. In simple words, it is a strategy wherein the advertiser only pays the publisher (or let's say, a website owner) when someone clicks on their advertisement. It's an easy way to purchase visits to your website, rather than struggling to achieve those visits via organic search. What's more? In order to get success, advertisers usually bid on keywords that are relatable to the target market.
The more the advertisers bid; higher are the chances of their advertisements appearing on the top search engine listing. There are several PPC providers like Google Ad Words, Yahoo, and many others.
Search Engine Optimization (SEO)
SEO is the process that helps in enhancing a website's visibility by getting traffic from the organic, free or natural listings on search engines. The higher a web page ranks in the search results and the more a website appears on the search list, higher are the chances of that website receiving more traffic.
This technique involves careful integration of relevant keywords and other search engine friendly elements into a website. SEO is categorized into two parts: On-page optimization and Off-page optimization.
On-page optimization, in general, refers to the efforts that you put for the site like adding textual content, images, Meta tags, sitemap, removing broken links, and so on. This optimization technique is done only once in a website, or for that matter periodically, depending how optimization-conscious a company is.
Off-page optimization, on the other hand, refers to working offsite. Unlike on-page optimization, this technique is a regular process that involves link-building services, creation and submissions in the form of - directory, article, blogs, press release etc.
Lauren Stevens Alberto is associated with SEOPixels from last 4 years as Chief Editor. She usually guide users regarding Social Media Marketing and Professional SEO Services for a better overview of internet marketing.
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