One of the most important steps before optimizing a website for search engines is doing your keyword research properly for the particular search keywords you want to rank for. Do extensive keyword research on exact matches for keyword phrases you are looking to get traffic from, and insert those keywords into your website's content to rank high on search engines. This article will give you a good breakdown on search engine algorithms and concepts which can help you optimize your site.
The content of your article is an important piece of the puzzle, too little content can affect your rankings. It's always recommended you have at least 500-1,000 words of content on your homepage and that it includes your targeted or main keyword at least 2-3 times. This will help you get your onsite optimization on track and will help you get your site indexed by the search engines much faster.
Make sure you select relevant keywords to use in your anchor text when posting an internal link. Just typing "click here" followed by linking to that term, will not help your search rankings. Utilizing the correct keywords in your anchor text will not go unnoticed by those search engine spiders.
If you are running a blog make sure that you optimized individual posts to get better crawling rates. Keep this in mind when you create your URLs. Web crawlers are not designed to crawl these kinds of pages, so make your site's directory structure and page names are keyword-friendly.
There are many benefits in being ranked on Google for competitive search terms, this is specially true if you own a business since it can save you a lot of money in advertising. If you have a local business being listed on the first page of Google will put you ahead of your competition and it could increase your profits by 75% or more.
The content of your article is an important piece of the puzzle, too little content can affect your rankings. It's always recommended you have at least 500-1,000 words of content on your homepage and that it includes your targeted or main keyword at least 2-3 times. This will help you get your onsite optimization on track and will help you get your site indexed by the search engines much faster.
Make sure you select relevant keywords to use in your anchor text when posting an internal link. Just typing "click here" followed by linking to that term, will not help your search rankings. Utilizing the correct keywords in your anchor text will not go unnoticed by those search engine spiders.
If you are running a blog make sure that you optimized individual posts to get better crawling rates. Keep this in mind when you create your URLs. Web crawlers are not designed to crawl these kinds of pages, so make your site's directory structure and page names are keyword-friendly.
There are many benefits in being ranked on Google for competitive search terms, this is specially true if you own a business since it can save you a lot of money in advertising. If you have a local business being listed on the first page of Google will put you ahead of your competition and it could increase your profits by 75% or more.
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