With the advent of Facebook, twitter, and other social media sites, Google has slowly seen its power to command traffic and advertising begin to wane. It is no longer able to compete with social media sites, even with Google Plus. The reason is that these social media sites were the first on the scene, and also provide a variety of qualities that cannot be found on Google. Let's look at the benefit of using Facebook, Twitter and other social media networks over Google to show you why they're losing hold in the online world.
If you think about online auctions, for instance, when eBay came on the scene, many other companies tried to copy their success, only to fail miserably. Google was one of the first websites to offer a very easy way to find quality information online.
When users get their news through social media sites, they don't need to head over to Google to do a search. Instead, they can simply click the many links that others are already sharing. They may trust links from their friends more than they trust Google's search results.
When you log into Twitter, you simply tweet what you want to say. When you log into Facebook, you can add something to your newsfeed right away. However, when you go to Google, you are conditioned to only think about finding information. Having to login to your account, and then find your way to Google Plus adds a couple extra steps, making it less easy to use.
Plus, the Google Plus platform is clunky and hard to understand in comparison to how easy Facebook and Twitter are to use. That is why Google will continue to lose its foothold in social media circles, and the other companies will continue to thrive.
If you think about online auctions, for instance, when eBay came on the scene, many other companies tried to copy their success, only to fail miserably. Google was one of the first websites to offer a very easy way to find quality information online.
When users get their news through social media sites, they don't need to head over to Google to do a search. Instead, they can simply click the many links that others are already sharing. They may trust links from their friends more than they trust Google's search results.
When you log into Twitter, you simply tweet what you want to say. When you log into Facebook, you can add something to your newsfeed right away. However, when you go to Google, you are conditioned to only think about finding information. Having to login to your account, and then find your way to Google Plus adds a couple extra steps, making it less easy to use.
Plus, the Google Plus platform is clunky and hard to understand in comparison to how easy Facebook and Twitter are to use. That is why Google will continue to lose its foothold in social media circles, and the other companies will continue to thrive.
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