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mercredi 8 octobre 2014

Robert Jain Credit Suisse & The Value Behind Logos

By Paula Hess


It goes without saying that companies are defined by various details. Some may be looked at because of their wealth of services while others associate certain companies with the idea of quality and nothing more. However, if you ask me, I'd like to think that there is a level of importance to consider when it comes to the logo attached to a company as well. I am sure that various institutions, Robert Jain Credit Suisse included, will not say differently.

I believe that, especially nowadays, companies have been defined by the types of logos they possess. There are many which can be considered recognizable at the onset, Coca-Cola being one of the most prominent. Even though the world has changed, Coca-Cola, for the most part, has kept the same unique appearance associated with its logo. It has worked well, too, since those who have been familiar with the brand for years may not want to adjust to a sudden change.

Of course, not every company has followed this trend; others have opted for more modern approaches as they relate to logos. For example, if you were to go onto your mobile device and log onto a social media channel, you may be met with simpler logos. They may either include a letter or a simple icon, which helps to differentiate these companies from the rest. It's a great method because, to me, it allows certain aesthetics to stand out without being too difficult for the typical audience to digest.

History may be another quality linked to certain company logos, which is where Robert Jain Credit Suisse may come into discussion. Think about the number of financial services attached to the company in question. If you were to conduct research on the matter, details like investment banking and wealth management may be able to come into effect. You can be certain that this logo will be able to showcase such quality, as names like Robert Jain will be able to attest to.

To say that logos are crucial for companies, in this day and age, would be an understatement. Every business has a number of platforms to engage consumers within, ranging from television to the Internet. However, as time has progressed, different logos were needed and it seems like they have been designed rather well, for the most part. Whether it's a matter of keeping with the times or retaining a level of history, as indicated by Robert Jain Credit Suisse, logos will always be vital.




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