Limu success seekers: Want to dominate and build a HUGE business?
If you seek to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
The single most important skill you could ever learn is marketing.
Below are 3 strategies 7-figure earners taught me I have successfully used to take my business to an entirely new level:
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in companies such as Limu are taught to keep their business-building activities extremely simple and duplicatable by others Focus On Marketing More Than Duplication People in network marketing opportunities like Limu are told they need to keep everything they do simple so people in their Limu downline can duplicate these activities.
Does this keep everything duplicatable strategy actually work? For a small minority of marketers, this approach works well. But for the extreme majority of multilevel marketers in opportunities such as Limu, keeping everything allegedly duplicatable does NOT lead to high levels of duplication.
To prove this to you, look at these stats:
- Only about 1 in 5 people in your Limu downline will sponsor anyone else.
- Of those that do sponsor people, most will only sponsor 2-3 people total.
- The remaining 80% of your Limu downline won't ever do a darn thing.
In other words, the keep-it-simple approach so popular in network marketing has an 80% failure rate!
The strategy to keep-it-simple sounds great but in practice does NOT invoke high levels of duplication and creates problems very few people ever recognize. The most common way to keep it simple is to use warm market recruiting, which is to approach family and friends and present the Limu business opportunity to them.For decades network marketers have been teaching this strategy not because it's the best but because its the most simple...but simple does not mean effective!
This strategy can actually lead to people quitting Limu. Once people run out of others to talk to within the first 30-90 days, they will often quit Limu because they have NO CLUE how to perform the one activity they must rely on to build a business: advertising and marketing to generate consistent lead flow. The second problem this friends and family approach creates is it repels high caliber prospects. The absolute best prospects for a Limu business, people with credibility and influence and transferable skills such as real estate brokers, professional sales people, and business professionals, are NOT likely to want to hit up their friends and family about a business. For many professionals, their reputation is their most valuable asset, and few professionals tend to feel comfortable introducing their associates to a business opportunity with which they just got started.
Should you start your Limu business with warm market recruiting? Certainly. But unless you learn at least one rock solid marketing and advertising approach, you will run out of people to talk to. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn how to market your business on the Internet, and you can attract extremely high caliber Limu prospects who want to learn the same. If just a handful of people also learn to market Limu online, you could experience massive growth in your Limu business, without relying heavily on the friends and family approach.""
- Learn To Market
Move beyond the short-term make a list of friends and family tactics most network marketers practice. Use real marketing. It's amazing how little network marketers in companies like Limu are taught about real marketing.
Leads you buy, business cards and replicated websites are NOT marketing. Running around with a bunch of silly brochures will NOT build you a large business. Rock-solid marketing consists of a few elements:
Targeting: Who is your target market for your Limu opportunity? People with business experience? People who are in dire need of money? Network marketers are a really attractive target market. These people understand the business model and won't ask silly questions such as, Is this a pyramid? More importantly, network marketers have demonstrated they are willing to actually invest in a business, not just ask about it.
Position Yourself Strategically: A lot of other people promote Limu too. Why should anyone sign up with you? Clarify your unique selling proposition. (U.S.P.)
Promotion Tactics: Once you run out of friends and family to prospect into your Limu business, how will you generate leads? You're going to need a sales and marketing education to learn to generate leads.
Following Up: After you generate a lead, what will you do to follow up? Be sure to use both live phone calls as well as automated email to follow up with leads.
- One Thing At A Time
When people start trying to market a venture such as Limu on the Internet, they almost ALWAYS spread themselves too thin. Rather than learn ONE free way to drive traffic to their websites, such as marketing on Facebook or Twitter or Youtube, they try to master all these free things at the same time.
Rather than focus on one paid advertising strategy such as sponsored Youtube videos (Youtube PPC), or text ads, they try to master advertising in multiple places, all at once. Because they've over-committed, new Limu distributors often go into information overload, and complain about feeling overwhelmed.
These people are usually the first ones to quit Limu. In my experience, this pattern is VERY common. Is it a good idea to advertise your Limu business in many places eventually? Certainly.
But there's no reason for this diversifying when you start advertising for the first time. For starters, the most critical thing is to simply create some results. And that's only going to happen if you concentrate your efforts on learning ONE strategy at a time.
Once you're consistently generating 20-30 leads per day for your Limu opportunity from this tactic, then move on to learning another tactic. Trying to master multiple traffic strategies at once WILL NOT work. By concentrating on learning one thing at a time, you will get more results, faster. Your morale will be higher, and so will your energy level.
If you seek to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
The single most important skill you could ever learn is marketing.
Below are 3 strategies 7-figure earners taught me I have successfully used to take my business to an entirely new level:
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in companies such as Limu are taught to keep their business-building activities extremely simple and duplicatable by others Focus On Marketing More Than Duplication People in network marketing opportunities like Limu are told they need to keep everything they do simple so people in their Limu downline can duplicate these activities.
Does this keep everything duplicatable strategy actually work? For a small minority of marketers, this approach works well. But for the extreme majority of multilevel marketers in opportunities such as Limu, keeping everything allegedly duplicatable does NOT lead to high levels of duplication.
To prove this to you, look at these stats:
- Only about 1 in 5 people in your Limu downline will sponsor anyone else.
- Of those that do sponsor people, most will only sponsor 2-3 people total.
- The remaining 80% of your Limu downline won't ever do a darn thing.
In other words, the keep-it-simple approach so popular in network marketing has an 80% failure rate!
The strategy to keep-it-simple sounds great but in practice does NOT invoke high levels of duplication and creates problems very few people ever recognize. The most common way to keep it simple is to use warm market recruiting, which is to approach family and friends and present the Limu business opportunity to them.For decades network marketers have been teaching this strategy not because it's the best but because its the most simple...but simple does not mean effective!
This strategy can actually lead to people quitting Limu. Once people run out of others to talk to within the first 30-90 days, they will often quit Limu because they have NO CLUE how to perform the one activity they must rely on to build a business: advertising and marketing to generate consistent lead flow. The second problem this friends and family approach creates is it repels high caliber prospects. The absolute best prospects for a Limu business, people with credibility and influence and transferable skills such as real estate brokers, professional sales people, and business professionals, are NOT likely to want to hit up their friends and family about a business. For many professionals, their reputation is their most valuable asset, and few professionals tend to feel comfortable introducing their associates to a business opportunity with which they just got started.
Should you start your Limu business with warm market recruiting? Certainly. But unless you learn at least one rock solid marketing and advertising approach, you will run out of people to talk to. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn how to market your business on the Internet, and you can attract extremely high caliber Limu prospects who want to learn the same. If just a handful of people also learn to market Limu online, you could experience massive growth in your Limu business, without relying heavily on the friends and family approach.""
- Learn To Market
Move beyond the short-term make a list of friends and family tactics most network marketers practice. Use real marketing. It's amazing how little network marketers in companies like Limu are taught about real marketing.
Leads you buy, business cards and replicated websites are NOT marketing. Running around with a bunch of silly brochures will NOT build you a large business. Rock-solid marketing consists of a few elements:
Targeting: Who is your target market for your Limu opportunity? People with business experience? People who are in dire need of money? Network marketers are a really attractive target market. These people understand the business model and won't ask silly questions such as, Is this a pyramid? More importantly, network marketers have demonstrated they are willing to actually invest in a business, not just ask about it.
Position Yourself Strategically: A lot of other people promote Limu too. Why should anyone sign up with you? Clarify your unique selling proposition. (U.S.P.)
Promotion Tactics: Once you run out of friends and family to prospect into your Limu business, how will you generate leads? You're going to need a sales and marketing education to learn to generate leads.
Following Up: After you generate a lead, what will you do to follow up? Be sure to use both live phone calls as well as automated email to follow up with leads.
- One Thing At A Time
When people start trying to market a venture such as Limu on the Internet, they almost ALWAYS spread themselves too thin. Rather than learn ONE free way to drive traffic to their websites, such as marketing on Facebook or Twitter or Youtube, they try to master all these free things at the same time.
Rather than focus on one paid advertising strategy such as sponsored Youtube videos (Youtube PPC), or text ads, they try to master advertising in multiple places, all at once. Because they've over-committed, new Limu distributors often go into information overload, and complain about feeling overwhelmed.
These people are usually the first ones to quit Limu. In my experience, this pattern is VERY common. Is it a good idea to advertise your Limu business in many places eventually? Certainly.
But there's no reason for this diversifying when you start advertising for the first time. For starters, the most critical thing is to simply create some results. And that's only going to happen if you concentrate your efforts on learning ONE strategy at a time.
Once you're consistently generating 20-30 leads per day for your Limu opportunity from this tactic, then move on to learning another tactic. Trying to master multiple traffic strategies at once WILL NOT work. By concentrating on learning one thing at a time, you will get more results, faster. Your morale will be higher, and so will your energy level.
About the Author:
Ricardo Interpemian has coached thousands of people how to build businesses such as Limu.
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