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mercredi 25 mars 2015

Six Questions You Should Ask When Hiring The Best Online Marketing Company

By Benjamin W. Luffkin


Finally, your website is live and running. It has been days but your visitor traffic is not increasing. This is not a website design problem; it is more of an online marketing problem. Perhaps, you don't have the right marketing strategies for website optimization. What you need to do is look for the best online marketing company to formulate the best marketing campaign for your website.

There are hundreds of online marketing companies that promise you the best results but only a few of them will actually fulfill their promises. Paying for marketing services are never cheap so make sure you do your research before choosing which online marketing company to hire. Keep in mind that every marketing company differ from one another in their strategies and their results.

To know the best online marketing company, you have to get more important information. Ask them these questions and take into consideration their answers:

1. Will there be post-purchase services? - There are one-shot marketing companies that will forget about you once they get the cash. These are companies you'd want to avoid at all cost. A good online marketing company should be able to provide post-purchase services in case you need something modified or changed.

2. Do you have samples of your work? - The best online marketing companies will have a portfolio readily available for interested clients. This portfolio will show the websites they have worked with and what they did for the website. Take note as to whether their efforts were a success or not. Viewing the sample works personally is very important to distinguish legitimate companies from the fraudulent ones.

3. How will you market my site? - This question is one of the most important questions you should ask an online marketing company. Answers should be as detailed as possible. This will give you an idea if the company really knows the ins and outs of online marketing. Further, it is important that you ensure the ethical marketing practices of the company. Using black hat techniques can get your website banned from search engines.

4. Will you guarantee results? - The foremost reason why you are hiring a marketing company is to get results. A confident marketing company should guarantee the delivery of these results. Put it on paper if you must, this should protect you from false promises. However, do give the marketing company enough time to do their work.

5. Will you provide me reports? - You need a marketing company that will keep you up to speed with everything. They should give you updates, progress reports and result analysis. Companies that can offer live click tracking as well as ROI analysis are great candidates.

6. How experienced are you? - Experience is an important quality of an online marketing company. The longer the company is in business, the more likely you will get the results you want.

Relying on these questions and answers are not enough, you should do your homework as well. Read through client testimonials and see what their experiences were. Make sure your money is well-invested in a marketing company. It is always better to be sure than sorry.




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