It's apparent that aesthetics are crucial when it comes to marketing across the board. You want to make sure that you are able to present some of the best images so that people will take to your brand more easily. Of course, in recent times, McDonalds has taken something of a different direction as of late and it is one that should draw in the attention of those who create trailer wraps. If you are curious as to what exactly it is that McDonalds is doing, read on.
As a report on AdWeek went into detail about, McDonalds recently created billboards featuring different designs than what they have been used to. For those who do not know, it's important to keep in mind that McDonalds has always been heavily focused on the promotion of its actual food through images. Instead of food-centric graphics being used for said billboards, though, emoji-like images will be featured. It's a different take on McDonalds' marketing, which goes without saying.
Another factor to keep in mind is that these billboards are located in France alone; they are not stationed in any other area of the world. With that said, the billboards in question have been placed in more than 2,700 different locations, which is more than noteworthy. This also goes to show that McDonalds is willing to go all the way with this particular move. It seemed like McDonalds had no choice on the matter, given the fact that marketing methods must change as time progresses.
I believe that it easy to see why McDonalds decided to take this particular route as far as its marketing efforts are concerned. As companies like JMR Graphics will be able to tell you, it is crucial for there to be smart visuals set in place and it seems like emoji-like graphics were the right elements to incorporate. Even though emojis are pretty simple by design, McDonalds is such a well-known brand that people can understand what these images are all about. Those who work with vehicle and trailer wraps would be wise to research this particular story.
I believe that this particular marketing method will be able to help McDonalds in due time. Keep in mind that the usage of smaller, simpler images has been able to help other brands in the past; it wouldn't be out of the question to believe that they can help McDonalds just as well, if not more so. As referenced earlier, France is the only country that is going to be treated to these billboards. Who is to say that this can't change, though, in order to include other places? Of course, this may be dependent on the long-term success of this particular endeavor.
As a report on AdWeek went into detail about, McDonalds recently created billboards featuring different designs than what they have been used to. For those who do not know, it's important to keep in mind that McDonalds has always been heavily focused on the promotion of its actual food through images. Instead of food-centric graphics being used for said billboards, though, emoji-like images will be featured. It's a different take on McDonalds' marketing, which goes without saying.
Another factor to keep in mind is that these billboards are located in France alone; they are not stationed in any other area of the world. With that said, the billboards in question have been placed in more than 2,700 different locations, which is more than noteworthy. This also goes to show that McDonalds is willing to go all the way with this particular move. It seemed like McDonalds had no choice on the matter, given the fact that marketing methods must change as time progresses.
I believe that it easy to see why McDonalds decided to take this particular route as far as its marketing efforts are concerned. As companies like JMR Graphics will be able to tell you, it is crucial for there to be smart visuals set in place and it seems like emoji-like graphics were the right elements to incorporate. Even though emojis are pretty simple by design, McDonalds is such a well-known brand that people can understand what these images are all about. Those who work with vehicle and trailer wraps would be wise to research this particular story.
I believe that this particular marketing method will be able to help McDonalds in due time. Keep in mind that the usage of smaller, simpler images has been able to help other brands in the past; it wouldn't be out of the question to believe that they can help McDonalds just as well, if not more so. As referenced earlier, France is the only country that is going to be treated to these billboards. Who is to say that this can't change, though, in order to include other places? Of course, this may be dependent on the long-term success of this particular endeavor.
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